Agile Product Management

Who Should Attend/Prerequisites

Product Managers and Directors of Product Management. Product Marketing Managers, Project Managers and ScrumMasters may also find this course helpful.

Class Size Limit: 40 (Minimum 0)

COURSE CALENDAR

date	location	trainer
08/26/08 - 08/28/08 register	Mountain View , CA Enthiosys, Inc.	Enthiosys, Inc.
12/08/08 - 12/10/08 register	Mountain View , CA Enthiosys, Inc.	Enthiosys, Inc.

Course Overview

Agile Product Management is an intensive, three-day course that provides product managers with the skills that they need to create successful products using Agile techniques. Designed by Enthiosys, the leading provider of Agile Product Management consulting services, this course will provide you with the tools to plan, design, build and manage your products throughout their lifecycle.

Agenda

Day 1: Role and Market Foundations

• The role & responsibilities of the Agile Product Manager
  • Internal and External Collaboration
  • Managing the offering to Profitability
• Introduction to Agile
  • Product-Release Cycle
  • Market Lifecycle
  • Development Process
• Understanding Market Needs
  • Secondary Research
  • Primary Research
  • Innovation Games® for Customer Understanding
• Market Segmentation & Sizing
• Competitive Analysis
• Technology Management: What you need to know about architecture & why

Day 2: Agile Development: Getting the Product On the Shelf

• Strategy
  • Positioning / Naming
  • We're Number 1
  • Agile Roadmapping
• Planning
  • Release Planning
  • Relationship with Roadmap
  • Iteration Planning
  • Risk Management
• Execution
  • Customer Collaboration
  • Expressing Market Needs
  • Iteration Meetings
• Tracking
  • Burn-up/down Charts
  • Weekly Status Reports
  • Synchronization Charts
  • Financial Tracking

Day 3: Agile Delivery & Scaling

• Getting the Product Off the Shelf
  • Market Collaboration (not market communication)
  • Channels and Distribution
  • Win/loss Analysis
  • Sales Training and Collateral
  • Partnering and Business Development
  • Service and Support
• The Agile Enterprise
  • Portfolio Management
  • Distributed Agile
  • Outsourced Agile
  • Expanding and Splitting the Role

Cost:

$2,495 per attendee.